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You are owner of a company and are trying to increase the visibility of your business. For this intention it is fundamental to use the publication of video in Internet. Every day esteem that billions of videos are seen by people worldwide in sites like YouTube and DailyMotion, which is the main reason as far as the importance of the commercialization of video. You need another reason to use marketing with videos online? Sixty percent of all the traffic that flows through Internet bases on video. This number will continue growing as it spends the time. There am a good reason here to consider the type of campaign and other forms of marketing communications.

Another fundamental fact of the importance of the video and its present and immediate future, are the moving bodies. Every day increases the number of moving bodies that allow to unload a video in a message, and so video at any moment can be seen. A time back, the reasons of not aplizar ” multimedia” in a company (too expensive equipment, the programs too much difficult to learn, the necessity to contract additional resources) could have been valid. The times have changed and the companies, it does not concern of that trains, must change with them. The costs of equipment and programs used for the video edition have fallen drastically, whereas the trustworthiness and ease of use have improved much. YouTube, social mass media and the cloud computation have become position of the Web and the companies, independent of their size, have the necessity to capitalize and to take advantage of these advances for their benefit. Blogs and Twitter are more and more important, but you do not forget the video, audio and presentations.

Cisco says that in 2013 the video will be the 90 percent of all the traffic of Internet, the 60 movable percent. The barrier of entrance to the video production is almost null. In range low everything what it is needed is a camera Web and a gratuitous account in YouTube or, for example, TweetTube. A step forward is to add some basic titles or to realise simple editions in Windows Movie Maker. variety of able computer science programs for the edition of video by less than 100 is incredible and quite still simple to use. In a more professional level, the Suite Adobe CS4 in PC or Mac and Final Cut Studio in Mac are incredible. Although they are not cheap, its price is in 1500 – 2000, the power within these applications is remarkable. Hardly 10 years ago, its price was between 25,000 – 50,000 for an edition system for the computer, besides special cards of video. Now a system can be bought several more powerful times, a complete suite of software, all the off-the-shelf, by zero less and publishing like a professional. The video cameras are not different. Test with a FlipCamHD for a few hundreds of Euros or at a more professional level Panasonic HVX-200a high resolution videocamera with entrances of audio professional stops near 5,000.