The new Russia B2C E-Commerce report 2012 online trading grew in Russia from 2010 to 2011 to almost 30 per cent and even mobile Internet usage is increasing more and more but shopping via mobile devices was 2012 still not very popular. Also the Group-shopping online is growing in popularity in Russia. High growth in the Russian online trading by 2015-the online trade in Russia is growing: 2015 sales in online trading will probably reach a number more than twice as high as in the year 2011. The strongest growth factors of the online trade in Russia will be probably a growing number of Internet users and online shoppers, as well as higher average incomes between 2012 and 2015. In 2011, the online trade accounts for only a small part of the total retail.
Online trading generated less than two percent of the total sales of retail and even only a little over 1% in the year, when services aside. The number of Internet users will be 2012 probably almost 60 million, of which about 40 million every day go on the Internet. It is expected that work and learning 2012 were the main reasons of the Russian population, to go with more than ten percent of Internet users went online but, to place orders on the Internet. While in the rural areas, about one-fifth of the population online bought in 2011, the online shopper penetration was compared with around 50 percent “Moscow and surrounding area”. Consumers pay attention to the price and have concern, that goods not arrive to the favor of consumers, many online stores are competing in Russia. The market is so fragmented that 2011 the top only one-third of all online sales accounted for 30 of the online retailer. Looking after the appropriate shop look the Russians mainly on the price, then click the selection, and then click the popularity of shops.