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The user interface is simple and intuitive to use even for beginners. The results are clearly represented in SPSS presentation enabled tables. These tables can then be edited. SPSS has all types of graphics. The system offers the user support tutorials and help texts. SPSS is based on the Java”and has a modular structure. IBM SPSS statistics base and SPSS other modules offer an impressive repertoire of statistical functions, leaves hardly any desired. Want to use SPSS, licensing fees, hardware requirements, and a not very simple program activation must be accepted.

Therefore, the examination may to SPSS in the individual case make perfect sense royalty-free alternatives (such as Gretl, INSTAT +, Gnu_R, statistical laboratory, OpenStat etc.). Axel Baumann, 2010 bibliography Backhaus, k., Erichson, B., Plinke, W., Dames, R., multivariate analysis methods, application-oriented introduction, 11th Edition, Berlin 2006 Baumann, A., Wagner, G., introduction to market research, Sternenfels 2010 Baur, N., S., data analysis with SPSS advanced, Fromm, Wiesbaden 2004 Buhl, A., SPSS 16, introduction to modern data analysis, Munich 2008 Brosius, F., SPSS programming – efficient data management and automation with SPSS syntax, 2005 cornerstone, P.P.., SPSS workbook, Wiesbaden 2000 cornerstone, P.P.., applied statistics with SPSS, Wiesbaden 2004 Janson, j., l, w, statistical data analysis with SPSS for Windows, Hamburg 2005 Kahler, W. M., statistical data analysis, process understand and skillfully using SPSS insert, Wiesbaden 2008 Martens, j., statistical data analysis with SPSS for Windows, Oldenburg of 2003 Sagar,. Not Acceptable!

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only the illustration of the other versions. This questionnaire content represent a recommendation or reference of a marketing project. 7 is clicked the box to be defined and handled in the appearing dialog box.

Not described here column adjustments function analog. This article describes primarily central columns. 8 the same value labels must be defined for individual variables, then the led through definitions are automatically transferred to the other variables. To open file”and define variable properties”. Will appear a dialog box in which you select the variables, who will now receive the same definitions of the value labels. All of these variables is inserted into a window in the dialog box (“to browse variables:”). Next”a next dialog window opens, in which place the definition of the value labels for a variable and with click to other variable”on the other variables is transmitted. 9 if one has set the system no other treatment of missing values (see Figure 5 column missing “”). The treatment of missing values is excluded in this article and should be reserved for the special literature. Also must be referenced as a result of the focus article manuals SPSS, when it comes to a transforming, recoding, weights the data and generating new variables and the selection of cases. 10 the system offers even more control procedures. This control must be left to the further manuals and special literature due to the focus of this article. 11 for the integration of files of other systems in SPSS is refer to the manuals. The focus of this article excludes this possibility.

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